Creating value for users of university libraries: brazilian view

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dc.creatorOliveira, Nivaldo
dc.creatorSette, Ricardo de Souza
dc.creatorOliveira, Vânia Natal
dc.date.accessioned2013-07-05T18:21:14Z
dc.date.available2013-07-05T18:21:14Z
dc.date.issued2013
dc.descriptionThroughout this chapter, we will seek to understand fundamental aspects of the application of marketing techniques as a philosophy of administrative action in an information units, as the information has an exchange value, is a benefit, with actual cost, which is useful and should be viewed as a production input. It is conceptualized and exposes a historical evolution of marketing in information units, in a scenario of increasing technological advances, which the management vision of managers requires adapting to changes and innovations in marketing. It discusses the impact factor of Web technologies as a marketing tool for information units. It presents a case study of strategic marketing of the Library of Federal University of Lavras - Minas Gerais.pt_BR
dc.identifier.citationOLIVEIRA, N.; SETTE, R. S.; OLIVEIRA, V. N. Creating value for users of university libraries: brazilian view. In: GUPTA, D. K.; KOONTZ, C.; MASSISIMO, A. Marketing library and information services II: a global outlook. Boston: Gruyter, 2013. (IFLA Publicações; 159).pt_BR
dc.identifier.isbn9783110281040
dc.identifier.issnDOI: 10.1515/9783110281040
dc.identifier.urihttp://www.degruyter.com/view/books/9783110281040/9783110281040.263/9783110281040.263.xml
dc.identifier.urihttp://repositorio.ufla.br/handle/1/808
dc.languageenpt_BR
dc.publisherGruyterpt_BR
dc.relation.ispartofseriesIFLA Publicações;159
dc.subjectMarketing in information unitspt_BR
dc.subjectInformation unitspt_BR
dc.subjectUsers of university librariespt_BR
dc.titleCreating value for users of university libraries: brazilian viewpt_BR
dc.typeBook chapterpt_BR

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