A comunicação interna em uma universidade pública: perspectivas e possibilidades

Abstract

This descriptive study had as objective an action plan for improving internal communication practices of a particular public university. Specifically it sought to examine the frequency and degree of user satisfaction regarding the current channels and internal communication tools of the university, analyze the effectiveness of internal communication flows considering the prospects of its managers and stated behavior for their servers, identifying the alleged barriers to internal communication, and then propose a plan of actions to improve internal communication for the university. For this, it was conducted a literature review on the current context of the Brazilian public universities, communication as a key element for the cohesion and internal communication in organizations as a prerequisite for the achievement of a systemic and facilitator view of organizational objectives. The research methodology used was based on a qualitative and quantitative approach, being research strategy the data triangulation. Data collection involved the use of secondary data from the university published in its website on the internet, executing semi-structured interviews with six of their managers and application of a semi-structured questionnaire in the form online, which received 168 responses from their servers teachers and administrative technicians. As expressions of agreement from the questionnaire respondents about assertions that highlighted the means of internal communication, networks and information flows within the university, and according to the analysis of the responses from the managers interviewed, it was found that the communication practices internal to the university studied were evaluated positively, without assertive with significant disagreement. Therefore improvement actions were proposed, focusing on items with lower degrees of agreement of the respondents and considering the communication barriers reported by the managers interviewed and the responses to the open questions of the questionnaire. Improvement actions focused on the systematization of internal institutional communication, formalization and communication of internal processes, the effectiveness of the institutional e-mail use, the realization of the university portal as a tool for the development and pursuit of a communication culture and sharing in university.