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|Desvendando e desmitificando através da analise bakhtiana o planejamento estratégico de uma empresa júnior
Bakhtin, M. M. (Mikhail Mikhailovitch), 1895-1975
|Universidade Federal Fluminense
|CAMPOS, R. C.; ANDRADE, L. P.; VILLARTA-NEDER, M. A. Desvendando e desmitificando através da analise bakhtiana o planejamento estratégico de uma empresa júnior. Estudos de Administração e Sociedade, [S.l.], v. 3, n. 2, 2017.
|The objective is to analyze, from the perspective of strategy as a social practice, language features writing a strategic plan of a junior company locatedin the southern state of Minas Gerais, based on Bakhtinian perspective of discourse analysis. Strategic planning is a proposal for work to be performed at the expense of social practice that is actually executable work, making in organizationsthe voices of actors from getting muffled, atonic ideology of collective participation, which is widespread. Brings up a false contentment of organizational actors who believe in fact that their views are contained in the plan, objectives and targets set by the company, allowing the expression of polyphony and hegemony phenomena.
|Appears in Collections:
|DEL - Artigos publicados em periódicos
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