Cenas da enunciação em textos jornalísticos: o caso da “ditabranda” na Folha de S. Paulo

Abstract

This paper has the purpose of showing how scenography becomes a strategy of discussion and relating the reader to the newspaper articles. It is inserted in the referred studies to the Speech Analyses and search from Maingueneau´s works (1997, 2008) the methodological procedures for the analyses of scene’s enunciation. It is used the gender type of letter from readers and it was detected that the generic scene was left behind while the political debate scenography was brought up. For that, were selected pieces of letters from readers that were able to bring to the debate scenes socially accepted that could also contribute to the line of thinking in the journalistic business.