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Title: Creating value for users of university libraries: brazilian view
Keywords: Marketing in information units
Information units
Users of university libraries
Issue Date: 2013
Publisher: Gruyter
Citation: OLIVEIRA, N.; SETTE, R. S.; OLIVEIRA, V. N. Creating value for users of university libraries: brazilian view. In: GUPTA, D. K.; KOONTZ, C.; MASSISIMO, A. Marketing library and information services II: a global outlook. Boston: Gruyter, 2013. (IFLA Publicações; 159).
Series/Report no.: IFLA Publicações;159
Description: Throughout this chapter, we will seek to understand fundamental aspects of the application of marketing techniques as a philosophy of administrative action in an information units, as the information has an exchange value, is a benefit, with actual cost, which is useful and should be viewed as a production input. It is conceptualized and exposes a historical evolution of marketing in information units, in a scenario of increasing technological advances, which the management vision of managers requires adapting to changes and innovations in marketing. It discusses the impact factor of Web technologies as a marketing tool for information units. It presents a case study of strategic marketing of the Library of Federal University of Lavras - Minas Gerais.
ISBN: 9783110281040
ISSN: DOI: 10.1515/9783110281040
Appears in Collections:BU - Livros e capítulos de livros
DAE - Livros e capítulos de livros

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