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http://repositorio.ufla.br/jspui/handle/1/808| Título: | Creating value for users of university libraries: brazilian view |
| Palavras-chave: | Marketing in information units Information units Users of university libraries |
| Data do documento: | 2013 |
| Editor: | Gruyter |
| Citação: | OLIVEIRA, N.; SETTE, R. S.; OLIVEIRA, V. N. Creating value for users of university libraries: brazilian view. In: GUPTA, D. K.; KOONTZ, C.; MASSISIMO, A. Marketing library and information services II: a global outlook. Boston: Gruyter, 2013. (IFLA Publicações; 159). |
| Série/Relatório no.: | IFLA Publicações;159 |
| Descrição: | Throughout this chapter, we will seek to understand fundamental aspects of the application of marketing techniques as a philosophy of administrative action in an information units, as the information has an exchange value, is a benefit, with actual cost, which is useful and should be viewed as a production input. It is conceptualized and exposes a historical evolution of marketing in information units, in a scenario of increasing technological advances, which the management vision of managers requires adapting to changes and innovations in marketing. It discusses the impact factor of Web technologies as a marketing tool for information units. It presents a case study of strategic marketing of the Library of Federal University of Lavras - Minas Gerais. |
| URI: | http://www.degruyter.com/view/books/9783110281040/9783110281040.263/9783110281040.263.xml http://repositorio.ufla.br/jspui/handle/1/808 |
| ISBN: | 9783110281040 |
| ISSN: | DOI: 10.1515/9783110281040 |
| Aparece nas coleções: | BU - Livros e capítulos de livros |
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