Comunicação interpessoal e a administração rural: um estudo no Estado de Santa Catarina

Abstract

In the present work, were evaluated the relations of interpersonal communication among farmers, extension workers and researchers envolved in the Program of Rural Administration EPAGRI, in 4 city halls of Santa Catarina. To study the case were interviewed 24 farmers, 5 extension workrs and 6 researchers. The McLeod and Chaffee (1973) coorientation model was utilized as a base of study and the analysis model was proposed by Groot (1970a). The research showed 61% offarmers are between 36 to 45 years ofage; 75% finished their 5agrammar school year and 100% farmers utilize rural extension as their first and main information source. The extension workers that participate in the program have a degree in Agricultural Engineering, with specialization, Lato Sensu, Rural Administration. The researchers have the degree in Agricultural Engineering, with specialization in Master's Rural Economy or Rural Administration. The Rural Extension is the main agency to teach new techniques for farmers and technicians in the Rural Administration in the state of Santa Catarina. The technicians adopted a model communication with the farmers which was usually utilized by Rural Extension that is model based on Rogers and Schoemaker (1971), in which is stablished the process of difíusion of innovations. It is because of this sistematic of communication that many negative events happen in the relationships amoung group of farmers, extension workers and researchers, mainly between extension workers and farmers with which occured the bigger problems. The were also evident lack of interpersonal communication with the agents envolved in managing the agricultural program. In place ofthe model Rogers and Schoemaker, itis hoped in the near future to benecessary utilized alternative models of communication, mainly, in order that the parts envolved can perceive the self development ofthe farmers.