Adesão ao PROUNI: a percepção de gestores de IES privadas da cidade de São Paulo

Abstract

Since the launching of PROUNI, a program created by the Brazilian government to grant scholarships to students of private higher education institutions, segments and people from the society have revealed their perceptions about this Programme. In this way, the aim of this work was to identify and analyze such perceptions. This work was developed in two parts. In the first part, it was made the analysis concerning the literature and legislation documents related to the topic. In the second part, it was made the empirical research, of qualitative nature, by means of interviews with seven academic managers – two Headmasters, two vice Headmaster and three Controllers – of 3 private universities from São Paulo city, which take part on the PROUNI Programme. The obtained data were analyzed through content analysis, combined with building explanation. The corresponding results indicated that the perceptions of such managers concerning PROUNI are not so clear. Such subjects have revealed specific interest on the aspects related to their own acting places, rather tha on the whole aspect. The subjects also demonstrated that taking part in the PROUNI Programme was not a matter of a global management planning for the institution. Instead, the main reasons to take part on it were merely for sociopolitical and tax conveniences. Thus, it was enhanced by this research that the most influential factors which lead to the adherence to the Programme are politics and taxes; in other words to cause Government satisfaction and to keep taxes exemption obtained before the taking part process.