Use este identificador para citar ou linkar para este item: http://repositorio.ufla.br/jspui/handle/1/39415
Título: Innovation, new product development and internet technologies: study in brazilian companies
Título(s) alternativo(s): Inovação, desenvolvimento de novos produtos e as tecnologias internet: estudo em empresas brasileiras
Palavras-chave: New product development
Innovation management
Information technology
Internet
Desenvolvimento de novos produtos
Gestão da inovação
Data do documento: 2019
Editor: Universidade Federal de São Carlos
Citação: GRÜTZMAN, A.; ZAMBALDE, A. L.; BERMEJO, P. H. de S. Innovation, new product development and internet technologies: study in brazilian companies. Gestão & Produção, São Paulo, v. 26, n. 1, 2019.
Resumo: This paper focused on the use of internet technologies to support product innovation in Brazilian companies, following a qualitative approach. A scoping review of the literature revealed the main uses of the aforementioned technologies for every stage of innovation. Interviews with companies’ representatives showed that innovative companies use mainly social networks to support innovation activities, but there are reports of investments in co-creation platforms. In the scope of this work, internet technologies are used to some innovation stages. Basic technologies like e-mail, website and search mechanisms can provide basic support information for all innovation stages. The early stages (ideation, design and testing) require more targeted information which may be provided by technologies like ideas competition tools, co-creation platforms, and web mining. Finally, blogs, wikis, discussion forums and social networking sites support the final stages (launch and support) of the product innovation process.
URI: http://repositorio.ufla.br/jspui/handle/1/39415
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