Please use this identifier to cite or link to this item:
metadata.artigo.dc.title: Exploring claims and marketing techniques in Brazilian food labels
metadata.artigo.dc.creator: Perera, Rafaela Corrêa
Angelis-Pereira, Michel Cardoso de
Carneiro, João de Deus Souza
metadata.artigo.dc.subject: Price
Food labelling
Food marketing
Health claim
Nutrition claim
Processed food
Alimentos - Brasil
Rotulagem de alimentos
Comercialização de alimentos
Alimentos processados
metadata.artigo.dc.publisher: Emerald Publishing Limited 2019
metadata.artigo.dc.identifier.citation: PEREIRA, R. C.; ANGELIS-PEREIRA, M. C. de; CARNEIRO, J. de D. S. Exploring claims and marketing techniques in Brazilian food labels. British Food Journal, Bingley, v. 121, n. 7, p. 1550-1564, 2019.
metadata.artigo.dc.description.abstract: Purpose – The purpose of this paper is to analyse the packaged food market in Brazil by examining the use of nutrition and health claims and marketing techniques, as well as the different levels of industrial food processing in relation to product category, nutrition information and price. Design/methodology/approach – A survey was conducted on the labels of pre-packed foods and non-alcoholic beverages marketed in a home-shopping website in Brazil. Findings – The authors showed that the use of nutrition and health claims on packaged foods in Brazil is widespread and varied across different food categories. Marketing techniques were also prevalent, and techniques emphasising general health, well-being or naturalness were the most frequent type used. Overall, products carrying nutrition and health claims and/or using marketing techniques had lower content of fat and higher content of fibre. However, the high prevalence of these strategies in ultra-processed foods is alarming. The presence of health claims and use of marketing techniques was not found to be an effective modifier of the three price measures. However, processed and ultra-processed foods were more expensive than unprocessed foods when considering price per energy and price per 100 g or mL. Originality/value – These results indicate that there are clear opportunities to improve the packaged food environment in supermarkets. It is important to highlight the need to develop public policies to address these issues, including restriction of the promotion and advertising of unhealthy foods and beverages and use of warning labels.
metadata.artigo.dc.language: en
Appears in Collections:DCA - Artigos publicados em periódicos

Files in This Item:
There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.