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http://repositorio.ufla.br/jspui/handle/1/50268| Title: | Plano de negócio: aplicativo unganjo delivery |
| Other Titles: | Business plan: unganjo delivery app |
| Keywords: | Inovação Aplicativo Delivery Innovation Application |
| Issue Date: | 2021 |
| Citation: | MELO, G. A. de et al. Plano de negócio: aplicativo unganjo delivery. Brazilian Journals of Business, Curitiba, v. 3, n. 3, p. 2685-2694, jul. /set. 2021. |
| Abstract: | This study aimed to carry out a business plan from the definition of the product/service plan and the marketing plan. In this sense, the study included a proposal for the launch of a delivery application in the beverage sector with the purpose of promoting merchants and facilitating the consumption of beverages by people. From then on, the study presented a descriptive character and a qualitative approach to obtain results. As related positive aspects, the product/service showed ease of use, visibility of merchants, affordable price as well as the growth trend of the sector. |
| URI: | https://brazilianjournals.com/index.php/BJB/article/view/34459 http://repositorio.ufla.br/jspui/handle/1/50268 |
| Appears in Collections: | DAE - Artigos publicados em periódicos |
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