Willingness of the consumers of the Federal District - Brazil - to purchase beef meat with certification of origin

Abstract

From this work, it is concluded that most part of respondents recognize the term traced meat, but does not know its concept, and individuals with higher schooling are more likely to know the correct concept. These data are important because we also found that the knowledge of the correct concept of traced meat, as well as − education levels, is associated with the perception that this type of product presents greater food security. The majority of respondents reported that they would accept paying more for traced meat, but up to 5% increase. Nevertheless, in the opinion of the managers of the supermarkets, the main factor that affects the trade is the low knowledge of the population about the advantages of traced meat, which generates a low acceptability to pay more. Thus, awareness campaigns and information to population are important ways to increase demand for the traced meat, because this study demonstrated that knowledge about traceability is connected to a more favorable perception about certified meat.