Análise de stakeholders como estratégia de relacionamento externo: estudo de caso em uma empresa de mineração em Minas Gerais

Abstract

Studies related to the strategic management of organizations have been done in order to provide subsidies for companies and improve enterprise management. Accordingly, this study was carried out with the objective of demonstrating the feasibility and usefulness of stakeholder technical analysis for companies in the mining and quarrying sector, especially mining industries. The objective of this research is to demonstrate techniques that can be used by managers to formulate strategies for projects in early stages of deployment or already installed. In this study the focus was on developing strategies based on the analysis of stakeholders in an industry in the mining sector in the implementation phase.These strategies aim to reduce existing threats in the scenario in which the company will be inserted and to show partners for cooperation in business. The research is understood to be qualitative and descriptive, specifically a case study, in which data were collected through documentary research and interviews. Several relevant stakeholders were identified and strategic suggestions were prepared for each, based on previous analysis. As results, proposals of relationship strategies and suggestions for management of stakeholders are presented, which were divided into seven categories: governance, organizations representing civil society, organizations representing workers and class, religious institutions, educational institutions, healthcare and media entities.