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info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/publishedVersion
The behavior of bakery consumers
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Notas
Data
Orientadores
Editores
Coorientadores
Membros de banca
Título da Revista
ISSN da Revista
Título de Volume
Editor
Organizações Rurais & Agroindustriais
Faculdade, Instituto ou Escola
Departamento
Programa de Pós-Graduação
Agência de fomento
Tipo de impacto
Áreas Temáticas da Extenção
Objetivos de Desenvolvimento Sustentável
Dados abertos
Resumo
Abstract
Descrição
The purpose of this study was to understand the behavior of bakery consumers as well as their purchase decision process. A surveywas carried out in two stages. The first was a qualitative approach, based in interview involving 10 proprietors and/or managersof bakeries and 10 consumers based in Belo Horizonte, State of Minas Gerais, Brazil. The second stage consisted of a quantitativeand descriptive characterization. A survey was also performed involving 465 bakery consumers. Results show that consumersattend bakeries mostly to buy perishable food or food for immediate consumption. Besides, the consumers demonstrated positivemental associations about bread, bakeries and baked products, including those produced by other companies than bakeries. Inaddition, consumers are not willing to pay more for baked products than for products from other industries, although they have beenshowing preference for baked products. This preference was based on the following parameters: a) minimum or basic attributes; b)differentiating attributes for the general public and; c) differentiating attributes for specific publics. Therefore, the work includesvarious management and academic implications.
Área de concentração
Agência de desenvolvimento
Palavra chave
Marca
Objetivo
Procedência
Impacto da pesquisa
Resumen
ISBN
DOI
Citação
SOUKI, G. Q.; REIS, V. C.; MOURA, L. R. C. The behavior of bakery consumers. Organizações Rurais & Agroindustriais, Lavras, v. 18, n. 1, p. 1-12, jun. 2016.