Coevolução organização-ambiente: o estudo de caso de uma rede varejista brasileira

Abstract

The article is the research problem the question of how the horizontal interorganizational networks come from? This study seeks to answer this problem by addressing the co-evolution. Coevolution is a theoretical approach that analyzes the movement and interaction between organizations and their environments that result in new organizational formats. The study was conducted in a Brazilian supermarket networking in southern of the State of Minas Gerais. The goal is to characterize the behavior of supermarket in the formation of network-based approach to coevolution. The methodological procedures were qualitative case study, semi-structured interviews and content analysis and descriptive data. The analysis model analysis dimensions involved as the macroenvironment, the microenvironment and the environment task. Research has shown signs of coevolutionary behavior in network formation. The coevolution behind a more comprehensive understanding of organizational behavior. This approach allows to overcome limitations of rigidly defined visions that explore, for example, purely deterministic features of the macro level, such as natural selection, or proactive at the micro level, such as strategic choice.