Alinhamento de indústrias lácteas mineiras ao ambiente de negócios internacional

Abstract

In the globalization context, the insertion in new markets represents an important alternative for companies´ to achieve business success. However, nowadays the organizations need to adopt differentiated strategies based on the high quality of products and supply chain management in order to participate in the international market. In this sense, the purpose of this work was to study the alignment level of the dairy agribusiness sector with the international requirements. Data from documents were used to identify the international requirements. In addition, questionnaires were applied to dairy companies to collect qualitative information. The results demonstrated that to enter in the international market is it necessary to adopt high quality level; to consider supply chain management and a strategic plan oriented to foreign markets, and others strategies described on this work. It also was identified that there are serious institutional problems related to the highways conditions, lack of ports, and other problems of this nature, which complicate the international insertion of local companies. The research showed also that the large sized companies have a high degree of alignment to the international demands. However, the small scale companies have been considering relevant factors, described as necessary to commercialize goods in the international business environment.