Adequação das estratégias aos recursos: o caso de empresas de setor de supermercado

Abstract

The objective of the present work is to evaluate the relation between strategy and structure, both determined on companies management of supermarket business, taking into consideration two approaches: the strategy based on company`s internal resources through an approach called Competition Based on Resources (RBV) which explains the causes of company`s distinctive performances by utilizing their own tangible and non-tangible resources and their competencies; and different structures used by supermarkets showing that the processes vary according to the dynamics of each organization, its structure of performance. In the current market, where the changes happen in an unequal rhythm, it is not possible to admit inefficient allocation of resources by business organizations. The research done was of a qualitative type, aiming the principal data survey about the supermarkets outline, their organizational structure and strategy. The data survey was done in Belo Horizonte, the capital city of Minas Gerais. The sample was constituted of nine big, medium and small sized firms of supermarket business. The results of the field work were useful for bounding the conclusions, on which it was identified: the importance of the strategic dimension on the decision making process; and the resources adequacy towards the structures heterogeneity. It could be realized that the firms have been presenting a new way of articulating their resources with the use of new technologies, development of new products, training strategies, partnership formation and focus on the full satisfaction of clients, outlining different ways of coordinating, controlling, communicating and revising information, and thus building their own course. It is important to point out that the structure becomes the precondition in order to obtain competitive advantages. Finally, it is recommended new researches on the academic and organizational subjects.