Estratégias em unidades de produção de leite: comparação de casos em Regiões do Canadá e do Brasil

Abstract

This dissertation had searched to be included in the movement of strategies studies in rural organizations. The increasing complexity of the dairy chain in Brazil and the presence of a mature and solid dairy farm sector in Canada, brought to the spotlight some questions about the strategic management of the milk production units in both countries. The objective of this study isto identify the decision behavior of the production units investigated in South of Minas Gerais and in Montreal, province of Quebec, related to the process of the formulation and formation of strategies. This work provided both a characterization of the brazilian and canadian dairy sectors and also the study of the process of formulation and formation of strategies identified in the group of milk production units investigated. The farms in each country presented both similarities and differences concemed to the management of their businesses. In spite of the management of the unit production, the brazilian producers presented a professional capacitation in situation of increasing complexity and turbulence. However, the studied canadian producers group showed a more conservator behavior, ordinary in more stable environments, supplied by tools that provide the producers with an efficient management and a medium and long term planning.