O que Jobs diz? a construção do heroi por meio do discurso

Abstract

The aesthetics of verbal creation, a work developed by Mikhail Bakhtin, addresses the spatial form of the hero, which contains the surplus of aesthetic vision, which becomes an important tool for analyzing discourse. The main goal to be achieved with this work is to identify how the self-for-self, the self-for-self and the other-for-me constitute between Steve Jobs and the 2005 graduates of Stanford University in United States, in order to analyze the representations contained in his speech, as well as to highlight the intentions of constructing images that are present in his speech. To do so, we will analyze the three stories that are narrated by Steve Jobs, being: about connecting points, love and loss, and about death. The analysis of the discourse of these three stories brings the relation of the construction of the hero observing the surplus of the aesthetic vision. It is considered that such a speech at Stanford narrowed the relationship that the trainees had with their hero, allowing a greater understanding of some of the moments experienced by Steve Jobs.