Capital cultural e viagens internacionais da classe média brasileira

Abstract

The understanding of the status consumption in developed countries lacks studies demonstrating if is such foreign influence, and in which manner it is processed in national middle class when considering the differences in cultural capital. us, this work had the objective of analyzing the influence of “imported” products and lifestyles over the status consumption behavior of different levels of cultural capital of Brazilian middle class (class B) in a context of international travel. is qualitative and descriptive research was conducted using focus groups and individual semi-structured interviews with members of the middle class. For data analysis, the content analysis technique was used. Aer analyzing many status consumption items, this research concludes that the differences between the different levels of cultural capital are clearly processed in international travels, from the interest and planning of the travel to the interaction with the natives, distinguishing in the choice of destination and in the programming of the travels. In summary, the domain over another language and the adhesion to tour packages lead to differences in consumption behavior in international travels.