Convergência estratégica e indicação geográfica como ferramentas de desenvolvimento do Cerrado Mineiro

Abstract

The search for development presents itself as a topic of extreme importance in the Brazilian economic and social context. In this scenario, actions or strategies adopted in local productive arrangements have contributed to the strengthening of regions, especially in activities such as coffee cultivation. Investigating the strategies that contributed to the development of the cerrado region of Minas Gerais, the main objective of this study is to construct and evaluate the theoretical concept of "strategic convergence", identifying the dimensions and strategic paths pursued by the investigated group. The strategic convergence present in the coffee structure of the Cerrado region and in the geographical indication of cerrado coffee demonstrates that a region can develop through innovation, learning and collective work.