O design de textos multissemióticos: implicações para o processo de produção de sentidos

Abstract

This article aims to analyze the effects of sense arising from the choices on the selection, presentation and arrangement of the components and resources of members pictorial texts. To support the discussion, this paper presents a theoretical compiled about the multimodality, as well as an overview of the basic principles of design Visual Grammar proposed by Kress and van Leeuwen (2006). This work offers an analysis of an environmental campaign, in which they are observed aspects of compositional organization of the images as well as the effects of meaning arising from the choices made by the message producer. From the work undertaken, it was found that the reading of images is of complexity, which requires a solid theoretical foundation for the implementation of methodological practices to provide further incursions on the imagistic modes for design of cultural, aesthetic issues, scientific, technical, artistic members of multisemiotic texts, in order to minimize readings performed intuitive or naive way. Consideration of the links between the constituent elements of referentialities, senses allows confronting the complexity inherent to the image reading process, enabling the formation of a more critical reader and expanding the multiliteracies.