Elaboração de rótulos para gelados comestíveis de açaí e de cupuaçu produzidos por uma indústria de Pouso Alegre-MG

Abstract

The present work deals with the elaboration of labels for two edible ice creams, one based on açaí and the other based on cupuaçu, both produced by the Ouro Roxo Açaí industry, using the legislation of ANVISA and INMETRO, in addition to academic papers on the subject. In industrialized foods, labeling is one of the most important items of these, as it is through it that the consumer obtains all the information relevant to that product. In addition, labels also have the function of attracting buyers' attention, due to their design. Before completion of the work, the products mentioned above were sold without labels, thus being outside the requirements of ANVISA and INMETRO, and the company could be subject to legal sanctions at any time. The packages were composed only of brown boxes without inscriptions, which did not attract the consumer's attention. Those who might be interested in the products often did not buy them because they were suspicious of the lack of information regarding the food. For the construction of the labels, the legislation on food labeling was researched, all the mandatory information was collected, the nutritional information was calculated, and through a graphic design software, the labels were elaborated. From the development of labels and their application to brown boxes already used as packaging for edible ice creams, they could be sold without the risk of being collected and the industry fined, and is taking advantage of all the packaging already purchased, thus saving the investment in new packaging. The sections below describe in more detail all the steps for the development of the work.