“Tem que pagar para ver”: percepções de consumo para apoiadores de crowdfunding com base em recompensa

Abstract

New forms of commercialization are emerging and strengthening for different consumer audiences. The appeal of crowdfunding and the collaborative way of participating in differentiated projects led to the emergence of platforms of interest, such as Catarse. This is a platform to show the works and projects of developers from Brazil in different themes and areas. This study addressed the game development area, presenting the context of this universe and results on the motivations and perceptions of consumers / financiers in different aspects of the campaigns for this type of product. The methodology used was an in-depth interview. Funders relate to well-designed campaigns - informative and visually attractive - with a sense of confidence in the project. Another interesting result was that, although there were projects perceived as innovative, this characteristic did not influence consumption behavior, being that the perceived quality and perceived price were the most discussed points and that demonstrated the greatest importance for the interviewees. With regard to the platform, it was possible to observe that Catarse is perceived as an already established brand and that its history, transparency and representativeness were the factors that most influenced the site's feeling of trust.