Percepção da população sobre o leite nas redes sociais versus literatura científica

Abstract

By definition, milk is the product that comes from the complete and uninterrupted milking of healthy, well-fed cows. It is one of the most commonly known and consumed foods and has been part of people's diets for years. With the advancement of technology and access to information, people's habits have changed, especially their eating habits and health concerns. Because of it, some information about this food is discussed by the population, especially on social medias. The large circulation of information in current times brings positive points for knowledge about some issues. There is also a wide dissemination of false news, popularly known as "fake news," that induces people who have no technical knowledge about some subjects to make wrong choices and opinions, which directly influence the consumer's perception and, consequently, the consumption of these foods. Therefore, the objective of this study was to evaluate the perception of Brazilian consumers toward milk on social medias and compare it with the scientific literature. For this, were collected 231 data points from publications on Twitter, Facebook, and Instagram pages, where the # of publications was quantified and analyzed. It was possible to verify that milk is most often related to publications on pathologies, health, nutrition, and attempts to support vegan consumption.