Gestão estratégica e organizacional: uma análise de processos estratégicos de uma empresa consolidada do setor siderúrgico

Abstract

Strategic management aims to gather information about the company's competitiveness, threats, available resources, opportunities, among other important directions. Based on the data obtained, it is possible to think about actions and make decisions following your strategic plan. We say that the strategic management process includes analysis of decisions before putting them into practice, because before top management makes a decision, it is necessary to check performance indicators and management reports. From these concepts, the research aimed to analyze and diagnose the strategic management of a consolidated company in the steel industry. Based on articles and documents available through books and websites, it was possible to characterize the company, discuss its positioning in relation to the competition, identify strategic objectives and performance indicators. For this, two measurement systems were used, the Potter's five forces and the SWOT analysis, presenting and scoring the company's methods and actions as cause and effect for its management structure and strategic process.