Vai ao Rock in Rio? A constituição da prática de consumo em um enfoque narrativo

Abstract

Objective: Considering the current editions of Rock in Rio, the article identified how consumption practices at the Festival occur and are configured. Methods: consumers who have already attended the Festival were interviewed; and the narrative analysis technique was used to describe the governance structure and material elements that generate the practical intelligibility of consumption. Results: the narratives are exposed in five moments: the historical context, the ticket purchase process; the necessary preparations; arrival at the location; and itineraries according to the consumers' objectives at the Festival. A timeline associated with the elements that generate practical intelligibility of consumption is presented to place the narratives in a chronological perspective. Conclusions: Understanding the narratives of Rock in Rio consumers from a theoretical perspective of consumption practices can bring benefits to the Festival organization and result in a better consumer experience.