Estratégia de divulgação e acesso a mercados para produtos agroecológicos da Cooperativa Camponesa da Reforma Agrária – Coopercampra

Abstract

Short Marketing Circuits (SVCs), such as farmers' markets, basket deliveries, small farmers' shops, and other forms, emerge as an alternative to the prevailing production and marketing model. They are a type of alternative market, with close relationships, creating new ways to foster exchanges and promote business with greater responsibility and value. Alternative markets aim to foster the economic development of family farmers and are established through short marketing circuits, characterized by the direct sale of products. This work is developed through the development of a technical project in collaboration with the Peasant Cooperative of Agrarian Reform (COOPERCAMPRA), which produces and sells agroecological products in Agroforestry Systems (SAFs) in the municipality of Uberlândia, Minas Gerais. The objective of this technical project is to contribute to increasing the visibility of the cooperative's activities, promoting the appreciation and commercialization of agroecological products in Short Marketing Circuits, thus contributing to sustainability and inclusion. To this end, qualitative research was conducted through document analysis to achieve the first two specific objectives: analyzing the challenges and difficulties cooperative members face in accessing new markets and identifying ways for them to promote and access markets. After assessing this reality, a demand for catalogs of agroecological products and promotion of the cooperative's family farming production was identified. Thus, the development of two catalogs of fresh and processed products was planned, executed, and evaluated, aiming to achieve the third specific objective, which is the development of a catalog in a participatory manner with cooperative members. It is hoped that this technical project will contribute to strengthening agroecology and sustainable development in the region, especially among COOPERCAMPRAs peasant farmers.