Tecnologias da comunicação e informação como ferramenta de incentivo à leitura: a experiência do concurso “Curta a Leitura”, em Lavras, MG.

Abstract

In this work it is presented the experience of the UFLA's Library which promoted a contest of short duration videos about a generic subject: "The pleasure of youngsters enjoying reading". The Project Enjoy the Reading was aimed at youngsters from 10 to 17 years old enrolled in high schools and elementary schools, public or private, from the city of Lavras, MG. The goal was to promote a reading incentive through the production of videos, using any kind of equipment with media capability, such as cell phones and digital cameras, professional or amateur ones. The works had to be original with the minimum duration of 1 minute and maximum of 2 minutes. The interest raised by the contest outweighed the expectations of the creators. The quality and variety of the videos submitted showed that the youngsters worked hard to translate the proposed message, with an astonishing creativity.