Webmarketing e o desenvolvimento de uma política de redes sociais: estudo de caso da Biblioteca Universitária da Universidade Federal de Lavras

Abstract

This article aims to verify how UFLA University Library utilizes Webmarketing tools such as social media to carry out its marketing actions. The methodology used was a qualitative approach, through a literature review and a case study. Due to the large reach of the new forms of communication on the web and the possibilities of using these tools for marketing at libraries, it was create a social media policy and strategic actions were develop to popularize the channels (profiles) of UFLA University Library at various social medias such as Facebook, Youtube, Twitter, Instagram and Whatsapp. Through the analysis made in BU/UFLA, it can be seen that the resources arising from internet are being used consistently by the Library. The advantages of this use are noticeable and the main benefits are more interaction with the users, agile communication, faster dissemination and access to information and more visibility for BU/UFLA.