Fatores associados à percepção e atitude de consumidores de carne bovina com certificação de origem

Abstract

The aim of this study was to verify which socioeconomic factors are related to the decision to purchase meat with certification of origin, as well as raising the profile of perception and attitude of consumers of meat in São Luís/MA. The description of the variables were performed and constructed a multiple model Generalized Estimating Equations (GEE) of logistic regression model using the statistical package SPSS 18.0, to identify possible associations between socio-demographic characteristics of the consumers and the main attributes of the meat that influence the decision for its purchase raised through interviews among 400 respondents in March 2012. The seal of quality for acquisition of the meat was the attribute that most influences (32,5%) the purchasing decisions of consumers. Most respondents (68,7%) never heard about bovine traceability. Amongst these who had heard about traceability, most (71,2%) would be willing to pay more for meat with certification of origin, although considering that there are disadvantages associated with traceability, especially in relation to the increase in the price of meat. Consumers with greater levels of schooling present 2,62 more chances of having already heard of traced meat and 1,90 more chances of considering that the main benefit of traced meat is to offer more food security, while the ones with bigger income present 3,23 more chances of accepting to pay more for the certification of the meat. This means that people with greater schooling present better knowledge about this type of certification, while those with bigger income show bigger acceptance to spend more money on traced meat.