Please use this identifier to cite or link to this item: http://repositorio.ufla.br/jspui/handle/1/32213
Title: Marketing de serviços e o fitness: uma analise com base nos valores pessoais
Other Titles: Services marketing & fitness: an analysis based on personal values
Keywords: Valores pessoais
Laddering
Fitness
Academias de ginástica
Marketing de serviços
Personal values
Issue Date: 2016
Citation: PIERANGELI-COSTA, A.; REZENDE, D. C. de; VILAS BOAS, L. H. de B. Marketing de serviços e o fitness: uma analise com base nos valores pessoais. Espacios, Caracas, v. 37, n. 11, 2016.
Abstract: The fitness as a global market, brings exercises practitioners with several goals, making the services rendered in this environment, complexes and heterogeneous. However, results of this type of services are perceived in the client's own body can generating common features. The objective of this study was to identify in exploratory context, personal values of the consumers in the fitness industry. For this purpose, we used interviews in depth according to the laddering technique. The results with this approach can contribute to a better understanding of choices in this particular sector of the services marketing.
URI: http://www.revistaespacios.com/a16v37n11/16371124.html
http://repositorio.ufla.br/jspui/handle/1/32213
Appears in Collections:DAE - Artigos publicados em periódicos

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