Gestão ambiental como prática social: uma análise dos sentidos da interação organização e meio ambiente

Abstract

This dissertation had as objective to study a socio-environmental management of a company in cellulose´s industry from the analysis of senses produced from many of its players (environmental, social, enterprise syndical and political leaderships) concerning the interaction of the organization with its social environmental. To achieve this, it was used a theoretical-methodological purpose based on an interpretative approach presuppose. The accomplishment of the exploratory-descriptive research was supported by the constructionist perspective of production the senses to analyze the management as a social practice. Regarding the studied reality, it was used a triangulation of techniques on documental analysis and deep semi-opened interviews. To results interpretation, it was used a content analysis allowing the identification and analysis of senses produced from several interviewed players, as well as the apprehension of these for the members of the organization and the use of management to mediate them. The results of this research, in the specific social area of Espirito Santo, indicated that the senses produced from the players are correlated with the nature of the enterprise´s activities, its implantation and development from 1970 decade and with estimated values and interests of several players in the social environmental. The organization have mediated these senses giving speeches and management practices that asserts the efficiency of its productive process with least environmental impacts caused in the way that consolidate a position of an open and transparent company which is the scope of the philosophy of corporative social responsibility. These practices are configured as "an excellent" reply to the context and organizational reality limitations. Thus, at the same time they are products of given reality, they try to transform it guaranteeing a better control on the environmental.